Fundraising Coach & Strategist
I help individuals, families, nonprofits, and community organizations maximize their fundraising success through campaign optimization, compelling storytelling, donor psychology, strategic promotion, and personalized fundraising coaching.
+312%
average donation lift after optimization
0+
Campaigns Improved
$0M+
Funds Raised by Clients
0
Countries Served
0%
Client Satisfaction Rate
Before & After
Every campaign below was rebuilt with the same framework: sharper story, stronger proof, smarter promotion.
A stalled medical campaign was rebuilt around a single narrative arc, then promoted through targeted local ads and community outreach.
+2,457%
increase in donations
We restructured the ask, introduced social proof at every scroll depth, and launched a two-week matching sprint.
+1,240%
increase in donations
A recurring-giving engine plus paid promotion turned one-off donors into a predictable monthly revenue base.
+757%
increase in donations
Portfolio
A selection of live GoFundMe and Kickstarter campaigns. Click any card to open the campaign page directly.
Testimonials
“AJALA rewrote our story and the donations started the same day. We reached our goal in five weeks after months of silence.”
“The donor psychology work changed everything. Our giving tiers, updates and matching challenge were all his strategy.”
“Clear, kind and incredibly practical. Our monthly giving program now funds the entire program budget.”
“He audited our page, fixed the headline and images, then built the ad funnel. Best investment our board ever made.”
Services
Headline, images, ask and updates rebuilt to convert visitors.
Book a CallTargeted paid funnels with tracking and retargeting built in.
Book a CallGiving tiers, urgency and social proof grounded in behaviour science.
Book a CallRecurring giving, donor retention and annual campaign planning.
Book a CallThe Process
Step 1
A free 30-minute conversation about your cause, goal and timeline.
Step 2
I audit your page, story, imagery and traffic to find what's leaking donations.
Step 3
We rebuild the story, the ask and the donor journey together.
Step 4
Paid and organic promotion, then weekly iteration until the goal is met.
Consultation
Call now for a free 30-minute strategy session, or send your campaign details and I'll come prepared.
Call now
30 minutes · Free · Strategy call
Blog
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FAQ
About AJALA
I've spent the last ten years helping individuals, families, nonprofits and community organizations raise more than $12 million across 28 countries. My background sits at the intersection of strategic marketing and human behaviour — I've seen that most campaigns don't fail because the cause isn't worthy, but because the story, the ask and the promotion aren't aligned.
My work combines storytelling, campaign optimization, donor psychology and disciplined fundraising strategy. Whether you're rescuing a stalled page or launching a national appeal, we start with the same question: why should someone give today?
One conversation can change the trajectory of your campaign.
Book Your Free Strategy Session Today
